Independent venues and organisations managing historic buildings in Italy ask me to provide consultancy work to enhance their event business potential.
My understanding of the events business marries a passion for the wonderful architectural heritage that beautifies Italy and the ambition to see it proactively involved in the exercise of fundraising and self-perpetuating, offering real value for money to clients and the perfect backdrop for their events.
Having worked side by side with a large cross-section of venues and suppliers over the years, I had the chance to study and understand the tourist wedding industry in Italy fully. All owners clearly state that commercially-driven organisations interact with them in a non-sustainable manner, sometimes to the venue’s detriment, hindering their competitiveness and income. They therefore recognise the need for my contribution in setting the grounds for a better future.
I know Italy has wonderful possibilities in re-cycling its heritage and is potentially on the brink of a new renaissance. Each venue can unlock its potential, provided it can be at the centre of a tailor-made sensible business strategy.
